NEWPORT BEACH, CALIF. — It is been two months because Chipotle Mexican Grill, Inc. launched its line of Life-style Bowls geared toward trendy diets such as Entire30, paleo and keto. Now, vegetarian and vegan selections are joining the lineup.
The two new Plant-Powered Life-style Bowls are preconfigured organic plant-primarily based recipes that could be customized to match consumers’ tastes and wants, Chipotle stated. The Vegetarian Bowl incorporates brown rice, pinto beans, grilled red onions and bell peppers, corn salsa, sour cream and guacamole. The Vegan Bowl characteristics brown rice, black beans, corn salsa, lettuce and sofritas, a vegan protein choice created from organic soybeans shredded and spiced with poblano peppers, cumin and chipotle chile.
“We’ve identified that a lot of folks are increasingly seeking for plant-primarily based protein selections, so we wanted to make it effortless for our buyers with digital shortcuts for these bowls,” stated Chris Brandt, chief advertising officer of Chipotle. “Since introducing sofritas 5 years ago, Chipotle has offered flavorful selections for each way of life though simultaneously carrying out one thing very good for the planet.”
Chipotle’s soybean supplier, Hodo Foods, partners with farmers in the Midwestern United States to acquire non-G.M.O., organic soybeans for its sofritas.
“Chipotle’s founder initial tasted our organic item in a California farmers marketplace, and with each other we collaborated to ideal Chipotle’s beloved sofritas recipe, incorporating fresh, scrumptious components,” stated Minh Tsai, founder of Hodo Foods.
The new Plant-Powered varieties join Chipotle’s original 4 Life-style Bowls offerings, which incorporate the Entire30 Salad Bowl, featuring romaine lettuce, carnitas, fajita vegetables, tomato salsa and guacamole the Paleo Salad Bowl, with romaine lettuce, barbacoa, fajita vegetables, green salsa and guacamole the Keto Salad Bowl, with romaine lettuce, carnitas, red salsa, cheese and guacamole and the Double Protein Bowl, which has white rice, black beans, chicken, steak, red salsa, romaine lettuce and sour cream.