An marketing requirements physique says an advocacy group for dairy farmers decided to pull a single of its new advertisements immediately after a quantity of individuals complained it misled the public.

The print ad in query is aspect of the Dairy Farmers of Canada “Honest. Canadian. Dairy.” campaign.

It images a man standing in front of a pasture with the words “There are zero development hormones in milk created in Canada. Like, none,” emblazoned on the sky above his head.

A image of the ad circulated on social media and angered some animal rights activists.

An organizer with Direct Action Everywhere Toronto, an animal rights group, recommended individuals submit complaints to Ad Requirements, a national, not-for-profit marketing self-regulatory physique, to say that milk consists of a organic development hormone.

The Dairy Farmers of Canada did not quickly respond to a request for comment.

Ad Requirements sent a response to several complainants Tuesday to inform them that it contacted the advertiser for further info.

The letter reads that the advertiser informed Ad Requirements that the ad has been permanently withdrawn

Ad Requirements will close its file on the matter as a outcome of this corrective action.

The Canadian Press