CHICAGO — Mars Inc. is obtaining into early-stage meals enterprise improvement with the launch of its new Seeds of Transform Accelerator. Solution categories of interest to the corporation include things like flavors, plant-primarily based goods, hassle-free meal options, “responsible food” and “creating with care.”

“We’re committed to nurturing the subsequent generation of meals innovators who are committed to making and delivering healthier and tastier meals options for far more people today,” mentioned Fiona Dawson, international president of Mars meals, multi-sales and international buyers and sponsor of the plan. “The accelerator is one particular of the quite a few approaches Mars Meals is operating to bring our Goal — Superior Meals Currently. A Superior Planet Tomorrow — to life.”

The new enterprise accelerator will include things like six U.S.- and 4 Australia-primarily based meals businesses. Every single will acquire a $50,000 grant and take aspect in a 4-month plan to scale the enterprise.

“The meals space is moving at an remarkable pace now: consumers’ tastes and desires are altering quicker and far more often than ever,” mentioned Clarence Mak, chief advertising and marketing, sales and innovation officer for Worldwide Mars Meals. “The Seeds of Transform Accelerator will help forward-pondering entrepreneurs and innovators scale their concepts and eventually boost the meals of tomorrow.

“At the identical time, Mars also gains worth in leveraging the accelerator as an external innovation tool and an chance to take a wider view across the meals ecosystem to move the enterprise toward the front line of swiftly evolving trends.”

Whilst Mars is identified for its major positions in confectionery, Mr. Mak mentioned the corporation is searching for new concepts across a variety of item categories.

“We’re searching for applicants inside the following categories: commence-up meals brands, revolutionary experiential offerings, new enterprise models, and emerging technologies businesses that are committed to innovating scrumptious, wholesome and superior meals options for far more people today,” he mentioned.

The accelerator plan will be led by Gary Arora, international lead of open innovation at Launchpad for Mars and will give chosen companies access to a panel of market specialists, like Stephen Badger, chairman of the board of Mars, and JKR, a design and style-led inventive agency that has launched other commence-ups.

Entrepreneurs might go to www.socaccelerator.com from March five to May perhaps 31 to apply to be a aspect of the program’s very first cohort.