ELMHURST, ILL. — The Kellogg Co.’s MorningStar Farms brand has committed to convert its whole portfolio to be 100% plant-primarily based by 2021. The conversion, which will lower the use of extra than 300 million egg whites annually, involves all meals service items accessible to 25,000 restaurants and consuming establishments inside K-12 schools, colleges, universities and hospitals, as nicely as all retail items.

“MorningStar Farms has normally been all about fueling culinary creations by way of our versatile portfolio of higher-good quality, fantastic tasting items,” stated Gavin Bowyer, senior director of industrial marketing and advertising at Kellogg. “We’re generating plant-primarily based consuming extra accessible by providing our consumers the freedom to produce exceptional and flavorful 100% plant-primarily based favorites whilst playing a bigger portion in defending our planet by lowering the water waste, land usage, and carbon emission linked with egg production.”

MorningStar’s meals service portfolio consists of 26 items, such as seven burgers. The firm is adding to the lineup the new MorningStar Farms Meat Lovers Vegan Burger, created with non-G.M.O. soy and packed with 27 grams of protein. The burger gives a meat-like texture, Kellogg stated, and consists of at least 50% much less saturated fat than other plant-primarily based protein competitors such as Not possible Foods’ Not possible Burger and Beyond Meat’s Beyond Burger.

“We know that taste, texture, and good quality are the most preferred attributes consumers seek, so we are extra than excited to serve up the no-sacrifice MorningStar Farms Meat Lovers Vegan Burger to meals service channels everywhere,” stated Oona Settembre, executive chef of industrial national sales at Kellogg Specialty Channels. “Our conversion to 100% plant-primarily based and new innovations like the Meat Lovers Vegan Burger will enable our consumers move plant-primarily based protein menu products to the center of the plate whilst contributing to a greener planet.”

All MorningStar Farms retail items will also be transitioned to 100% plant-primarily based by 2021. About 50% of the portfolio currently has been converted, Kellogg stated, and the percentage should really enhance to 65% by the finish of 2019. The changeover involves all Chick’n nuggets and patties, and the Meat Lovers, Veggie Lovers, Falafel and Tex-Mex burgers.

As portion of its plant-primarily based pledge, MorningStar Farms is introducing the MorningStar Farms Cheezeburger, which attributes the brand’s vegan Meat Lovers quarter-lb patty blended with plant-primarily based cheddar “cheeze.” The patty packs 23 grams of plant-primarily based protein and will debut at Organic Solutions Expo West in Anaheim, Calif., on March 7.

“MorningStar Farms’ choice to make their whole item portfolio 100% plant-primarily based is a substantial win for each buyers and the planet,” stated Bruce Friedrich, co-founder and executive director of The Fantastic Meals Institute. “MorningStar Farms continues to raise the bar for generating scrumptious plant-primarily based meat accessible to every person. We commend their leadership and are thrilled to companion with them on this essential, forward-pondering commitment.”

Morningstar Farms’ vow to go vegan joins equivalent commitments and new item launches in the active option meat category.

This week, Beyond Meat expanded its plant-primarily based portfolio withBeyond Meat Beyond Beef Beyond Beef, a new ground beef option created with a blend of mung, pea and rice proteins. Beyond Beef gives 20 grams of protein per serving and is made to mimic the taste, texture and versatility of meat.

“We’ve lengthy had our eye on building a item that enables buyers to love all the added benefits and versatility of ground beef whilst tapping into the human overall health, environmental, and animal welfare added benefits of plant-primarily based foods,” stated Ethan Brown, founder and chief executive officer of Beyond Meat. “As is our commitment, we’ve constructed this most recent addition to our loved ones of plant-primarily based meats whilst becoming thoughtful about ingredient selections that assistance daily use by the entire loved ones, such as strict avoidance of G.M.O.s, soy or gluten.”