Sapna Maheshwari

Sapna Maheshwari, who has been covering marketing for the New York Occasions enterprise news desk, is moving to the retail beat.

Maheshwari wrote Friday on Twitter that she will concentrate on brands — on-line, malls, apparel chains — and how they’re navigating Amazon, as effectively as the new techniques customers shop.

She joined the enterprise news desk in August 2016 from BuzzFeed, exactly where she covered retail and e-commerce. Previously, she was a reporter for Bloomberg News covering corporate credit, stocks, insurance coverage organizations and retail.

At BuzzFeed, her investigation of JustFab, a discount clothes startup, won a Very best in Enterprise award from the Society of American Enterprise Editors and Writers. Her piece on Chinese organizations working with Facebook to sell knockoff clothes – usually so poorly created as to be unwearable – was the most-study investigative function ever on BuzzFeed with three.six million views.

And she and a BuzzFeed colleague won a Front Web page Award from the Newswomen’s Club of New York for their reporting on the rampant use of on-get in touch with shifts at Victoria’s Secret and elsewhere.

Maheshwari is a graduate of the UNC-Chapel Hill enterprise journalism system.