ZURICH, SWITZERLAND, and BEIJING — Barry Callebaut has opened a new workplace and a Chocolate Academy center in Beijing. The center will help the company’s clients with onsite coaching and application assistance. Zurich-primarily based Barry Callebaut in China currently operates a Chocolate Academy in Shanghai.

“As a international leader in the chocolate sector, serving meals producers and expert customers of chocolate, we are excited about the terrific development prospective of China,” stated Ben De Schryver, president of Barry Callebaut’s Asia Pacific area. “Domestic chocolate production is escalating, and we have seasoned double-digit development in China more than the final 4 years. Our self-confidence in the future improvement of the chocolate industry in China, collectively with the wish to superior serve our Chinese clients, have prompted the expansion of our footprint and distribution network across China more than the subsequent handful of years.”

By way of the new Beijing workplace, Barry Callebaut has enhanced the quantity of its sales representatives in China and extended its distribution network in the nation across 21 cities, which includes Chongqing, Dalian, Kumming, Nanjing, Ningbo, Tianjin, Xiamen and Wuhan.