CHICAGO — The marketplace for frozen pizza is hot. New brands are bringing crucial points of differentiation to the segment though top brands are adjusting to meet altering customer buying patterns.
“With total sales of $56.7 billion, frozen meals is a considerable division,” stated Anne-Marie Roerink, president, 210 Analytics, L.L.C., San Antonio, and author of The Energy of Frozen Foods 2019, a study published by The American Frozen Meals Institute, Arlington, Va., and The Meals Marketing and advertising Institute, Arlington, Va. “Pizza is the fourth biggest category, behind entrees, ice cream and novelties, and has 70.six% household penetration.”
For the 52-weeks ended Nov. four, 2018, frozen pizza generated $four.9 billion in retail sales, up three.1% from the prior year, according to Facts Sources, Inc., a Chicago-primarily based marketplace investigation firm.
“While all shoppers hyperlink frozen meals to all round comfort, ease of preparation and time savings, core shoppers are a lot more probably to worth the taste, top quality, wide variety and consistency of the meals itself,” Ms. Roerink stated. “Among 35% of shoppers, frozen meals is a effectively-integrated aspect of their consuming routines, each as a backup and planned meal or ingredient resolution. A lot more than half of these core shoppers have elevated their frozen meals purchases in the previous year, as they acquire across categories and meal occasions for consumption at house and at perform.”
The study identified core shoppers as becoming younger, numerous juggling households and careers, and they are focused on comfort in their buying and meal preparation. They are also adventurous, impulsive and have an interest in wellness and production claims in frozen meals.
“For eight in 10 shoppers, frozen meals is a backup or out-of-time resolution, specifically in amongst trips when fresh runs out,” Ms. Roerink stated. “Better-for-me foods, due to a greater nutritional worth or wellness concentrate, draw the interest of 81% of shoppers and 61% acquire a frozen item to attempt a new meals or cuisine — underscoring the value of item and flavor innovation.”
As the frozen pizza category diversifies with almost everything from gluten-absolutely free crusts to culinary inspired formulations, there’s one thing for every single day aspect and numerous varied dietary preferences. Vegetable-primarily based crusts – broccoli, cauliflower, kale, sweet potato, and so forth. — are trending, but so are flavorful and generally surprising topping combinations, numerous heavy on the meat and cheese. The Outsiders Pizza Company’s Detroit BBQ Pulled Pork + Bacon with white cheddar and brick cheeses and Milwaukee Spicy Sausage topped with cheese curds is an instance. There is also new Devour Carnivore with Applewood smoked bacon, Italian sausage and pepperoni. Spinato’s has a line of broccoli crust pizzas though True Fantastic Foods delivers pizzas with either a chicken breast or cauliflower crust.