SEATTLE — Two executives have joined the leadership group at Bulletproof 360, Inc., a meals, beverage and life-style corporation. Cameron Kinloch has been named chief economic officer, and Brian Watkins has been named vice-president of e-commerce. Each will report to Anna Collins, president and chief operating officer.

“Cameron and Brian are talented and devoted leaders with demonstrated strategic vision and encounter expected to lead the Bulletproof group in 2019 and beyond,” Ms. Collins mentioned. “They each have invaluable insight into their respective fields that will be essential as we continue to evolve Bulletproof’s economic method, on-line sales channels, and branded digital encounter.”

Ms. Kinloch joins the corporation from Ripple Foods, exactly where most not too long ago she was senior vice-president of finance. She has extra than 15 years of encounter in leadership roles at firms like Ripple, Sunrun, Box and Netflix. At Bulletproof, she will oversee the finance, accounting, capital raising, investor relations, human sources, legal, facts technologies, actual estate and workplace and tax and treasury regions of the enterprise.

“Cameron’s accomplishment and years of leadership in economic arranging and method for higher development, revolutionary firms will assist Bulletproof provide on our economic targets as the corporation expands its item lines and market place share,” Ms. Collins mentioned. “She brings a principled and rigorous method to the c.f.o. part, with a track record of driving lucrative development.”

Mr. Watkins has 20 years of encounter in e-commerce and omnichannel retail. Most not too long ago he was chief executive officer of Rep the Squad, a sports jersey rental commence-up. Previously, he was president of Ritani.com, a jewelry retailer.

“Brian’s viewpoint will take Bulletproof into the future as it expands its eCommerce method, like direct-to-customer and Amazon channels,” Ms. Collins mentioned.

Bulletproof 360 produces a wide variety of functionality-enhancing meals and beverage items, but it is greatest recognized for its Bulletproof Coffee, which consists of coffee blended with butter. The corporation also delivers nutrition supplements and collagen protein bars.