Hilton has launched a premium, meetings
and events-focused brand with technologies-enabled rooms and versatile meeting
spaces. The enterprise expects the very first Signia Hilton to open in Orlando subsequent
year. By means of conversations with hotel owners, developers and consumers, Hilton
identified a need to have for meetings hotels on the upper finish of the upper-upscale
tier.

Each and every hotel will have a minimum of
500 “bigger than typical” sleeping rooms with wise technologies,
according to Hilton. Each and every home also will function a least 75 square feet of
meetings space per sleeping space. Dividing walls and varied, movable furnishings
from lounge chairs to counter-height tables and stools will make the meeting
spaces versatile for diverse numbers of attendees. Most spaces will serve modest
groups—10 to 30 people—though bigger spaces will be obtainable.

A Hilton Signia prototype meeting space featuring a Samsung Flip digital whiteboard Credit: Jeremy Silk Smith

A video advertising the brand launch
showed a meetings campus inside the hotel that resembled a modern day open workplace
with a devoted entrance modest, collaborative workspaces modest glass-walled
conference rooms and a theater-sort setting. “A single of the important words is
going to be flexibility,” stated president of the Americas and EVP Danny Hughes.
The rooms also will go higher tech with wireless charging stations—also obtainable
in public spaces—along with Samsung Flip digital whiteboards and the Ava 500
mobile telepresence robot to facilitate participation with remote attendees.

Hilton also hopes Signia’s upper-upscale
classification will attract transient corporate business enterprise travelers, as properly as
leisure travelers. “All the factors that make it wonderful for the meeting
planner, even if you do not need to have meetings space—your bedroom and the public
places of this hotel—are going to be extremely eye-catching to business enterprise travelers, as
properly,” Hughes told BTN. “It does fill that gap amongst a wonderful
complete-service hotel and the luxury hotel, exactly where it is a lot far more costly to
remain.” The properties will function and Hilton’s Digital Crucial, which enables
guests to skip the verify-in desk and access their rooms applying their
smartphones, as properly as chef-driven restaurants, localized bars and wellness
options like infinity pools, spas, and fitness classes.

Hilton will concentrate Signia
areas in top rated urban and resort areas about the planet but will emphasize
high quality more than quantity, according to executives. The enterprise expects a
conversion of the Hilton Orlando Bonnet Creek to open in 2020 with 1,009 rooms
and 132,000 square feet of meeting space. The redesign procedure also could add a
ballroom and extra meeting space. Most Signias, even though, will be new
building, and Hilton has bargains for a new create in Atlanta with 75,000
square feet of meeting space, followed by a new create in Indianapolis with far more
than 80,000 square feet of meeting space. “For the meetings industry, these
are areas that actually appear fascinating,” Hughes stated. “These are the
hot spots suitable now.” Building will take 26 to 30 months right after each and every
groundbreaking.