Uber on Monday announced the launch of a new Females Preferred View function for female drivers in Saudi Arabia, which offers them with the solution to be connected to ladies riders.

A worldwide very first for Uber, the function underwent a pilot run final year and has now been incorporated as a complete-fledged function exclusive to ladies drivers in the Gulf kingdom, which lifted its ban on female motorists in 2017.

The launch comes on the back of Uber’s Masaruky initiative that aims to improve women’s participation in the workforce by means of access to very affordable transportation, in addition to escalating women’s access to versatile, component time financial possibilities by means of the use of Uber technologies.

The function is developed to meet developing interest from Saudi ladies in search of to advantage from the versatile financial chance that Uber offers, the enterprise stated in a statement.

Tino Waked, basic manager of Uber Middle East and North Africa, stated: “Final year we announced the launch of Masaruky, an initiative aimed towards empowering ladies with financial possibilities by giving accessible  transport options. We have observed an amazing response in the kingdom hence far. As component of this initiative, this newly introduced function will open new doors and possibilities for ladies as Uber driver-partners, even though getting conscientious of neighborhood cultural norms.”

He added: “We launched this function in response to the feedback we received from ladies drivers in Saudi Arabia and we are committed to normally getting thoughtful of how we can normally increase their practical experience driving on the app.

“This is just the begin, and we will continue operating with specialists to leverage our external analysis as we move forward to make certain that this is in the finest interest of ladies driver-partners in the kingdom.”

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