DUBAI, United Arab Emirates — The Coca-Cola Firm (TCCC) has signed a 10-year agreement for the exclusive naming rights of the brand new indoor multipurpose arena in Dubai. Now recognized as the Coca-Cola Arena, the breath-taking venue is the biggest of its sort involving Istanbul to Singapore and will additional establish Dubai as a key location for planet music tours, sporting competitions, household shows and corporate events.
The venue, with an impressive capacity of 17,000, is scheduled to open in June this year. The Coca-Cola Arena will place Coca-Cola at the centre of the entertainment landscape in the area and will join a increasing quantity of entertainment venues about the planet exactly where Coca-Cola is served.
Up there with iconic places like Piccadilly Circus in London or Instances Square in New York City the most current addition to the Dubai skyline will be proudly named beneath the worldwide icon Coca-Cola, bringing the greatest in worldwide entertainment and sports to the area.
Speaking on the new agreement, Murat Ozgel, Common Manager of Coca-Cola Middle East and Deputy Small business Unit President of Coca-Cola Middle East and North Africa mentioned: “This is a milestone deal for The Coca-Cola Firm as the Coca-Cola Arena will bring additional than 40 events just about every year to the hugely anticipated location, placing us at the centre stage of entertainment. The Coca-Cola Arena will firmly position itself as a major location assisting Dubai claim its spot amongst the key worldwide metropoles like NYC, Tokyo, Paris and London.
Music, sports and entertainment are portion of the fabric and heritage of Coca-Cola brand DNA and the arena is however a further instance of our determination to produce lifelong memories by means of unforgettable experiences,” he added.
The state-of-the-art multipurpose arena is owned by Meraas and will be operated by the reliable, international venue management firm AEG, who also operate London’s O2 Arena, STAPLES Centre in Los Angeles, Mercedes-Benz Arena in Shanghai and Qudos Bank Arena in Sydney.
Meraas Group Chairman His Excellency Abdulla Al Habbai commented on the momentous announcement: “We are proud to have a firm of such worldwide renown as Coca-Cola taking on the naming rights for the arena in the lengthy-term. It is a testament to the unrivalled positioning of Dubai as a worldwide tourism, leisure and entertainment hub.”
Guy Ngata, AEG Ogden’s CEO of Coca-Cola Arena mentioned: “We are proud to companion with Meraas and Coca-Cola as we launch the UAE’s 1st planet-class, multipurpose indoor arena. We appear forward to operating closely collectively more than the subsequent 10 years.”
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Siobhan Graham, Group Account Director, +97145539543