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DUBAI, United Arab Emirates — Technologies is reshaping the Muslim holy month of Ramadan, with its extended days of fasting and prayer meant to draw worshippers closer to God and away from worldly distractions.

Persons in the Middle East commit close to 58 million additional hours on Facebook for the duration of Ramadan and watching additional YouTube videos than at any other time of the year, creating the month also the prime time of the year for advertisers.

For Facebook, which also owns Instagram, and Google, which owns YouTube, Ramadan brings a welcome enhance of organization.

Persons remain up a lot additional at evening for the duration of Ramadan and have additional downtime — in particular just before iftar, the evening meal that breaks the daylong speedy, and the “suhoor,” when men and women collect to consume just before one more day of fasting.