Over a 3rd of Money’s print journal subscribers will now get Kiplinger’s Private Finance each month, starting with the August challenge, stories Sara Guaglione of Publishers Day by day.
Guaglione writes, “Kiplinger has acquired the direct-to-publisher (DTP) subscription file from Money journal (about 400,000 subscribers), the publication that Meredith Corp. lately determined would not have a print publication after its present June/July challenge.
“Nonetheless, a few of these DTP subscribers are already subscribed to Kiplinger’s Private Finance, so the online new subscribers for Kiplinger will likely be roughly 320,000, in line with Denise Elliott, CEO of Kiplinger.
“The deal brings Kiplinger’s subscription base to 920,000. Meredith will proceed to personal and function the digital Money model.”
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