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Avner Ziv

Indian cricket nice Sachin Tendulkar has filed a civil lawsuit towards an Australian bat producer, accusing it of utilizing his identify and picture to advertise merchandise after which failing to pay him $2 million in royalties.

In Federal Court docket papers filed this month and reviewed by Reuters, Tendulkar stated Sydney-based Spartan Sports activities Worldwide agreed in 2016 to pay him at the very least $1 million a 12 months to make use of his picture, emblem and promotional companies to promote “Sachin by Spartan” sporting items and clothes.

The retired star batsman quickly went to work selling the merchandise, and appeared at a variety of promotional occasions in locations equivalent to London and the Indian monetary hub of Mumbai, the paperwork confirmed.

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Nonetheless, by September 2018, Spartan had did not make a single cost owed, Tendulkar stated, and he made a proper request for cost. When none got here, he ended the settlement, asking the corporate to cease utilizing his identify and likeness.

But Spartan continued to take action, in accordance with the paperwork.

Spartan, whose authorized consultant was not listed on the Federal Court docket web site, didn’t reply to an electronic mail request from Reuters for remark.

Les Galbraith, listed by the courtroom paperwork as its chief working officer, didn’t reply to a non-public message despatched to his LinkedIn web page.

The regulation agency listed as representing Tendulkar, Gilbert + Tobin, declined remark.

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Tendulkar’s civil declare accused the Australian firm of deceptive or misleading conduct, “passing off”, or suggesting an official endorsement when none existed, and breach of contract. It didn’t say what damages have been sought.

Tendulkar grew to become the world’s main run-scorer in exams and one-day internationals, with greater than 34,000 runs and 100 centuries, in a 24-year profession that led to 2013.

In 2012, he was made an honorary member of the Order of Australia, one of many nation’s highest civil awards.

The courtroom web site confirmed the lawsuit was filed on June 5, with the primary courtroom date in Sydney on June 26.