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Caliva CEO Dennis O’Malley advised CNBC on Friday that his California hashish firm’s new partnership with rap icon Jay-Z will assist the agency develop across the nation, saying his firm is “making no small plans.”

“We clearly have aspirations to transcend California into different states over the subsequent couple of years, and we actually consider that Mr. Carter’s artistic genius and his capacity to essentially have the heartbeat of what a cultural motion is will have the ability to assist Caliva do this,” O’Malley mentioned on “Squawk Alley. “

Caliva introduced Tuesday that Jay-Z, whose actual title is Shawn Carter, has entered a multiyear partnership with the corporate and can function its chief model strategist.

“Something I do, I wish to do accurately and on the highest degree. With all of the potential within the hashish business, Caliva’s experience and ethos makes them the perfect associate for this endeavor,” Jay-Z mentioned within the launch asserting the partnership. “We wish to create one thing superb, have enjoyable within the course of, do good and convey individuals alongside the best way.”

Jay-Z rose to prominence as a musician within the 1990s however has additionally helped run a number of main enterprise ventures. His leisure firm, Roc Nation, features a sports activities administration company, which represents high-profile athletes reminiscent of Kyrie Irving, and a enterprise capital arm named Arrive. He additionally has a monetary stake in champagne model Armand de Brignac.

O’Malley mentioned the rapper reached out to Caliva about teaming up. The corporate says it has greater than 600 staff in California.

“Mr. Carter might have his choose of any hashish firm on the planet, and he selected Caliva,” O’Malley mentioned.

Caliva sells a variety of hashish merchandise, together with vapor, flowers and edibles. O’Malley mentioned the corporate is presently focusing extra on the ache and therapeutic product classes.

“Our bestselling product immediately is definitely a bestselling ache lotion,” O’Malley mentioned. “You may see lots of our product growth and lots of our move-forward foundation be round serving to individuals with ache, sleep and anxiousness, after which vitality and restoration. There isn’t any black marketplace for ache lotions.”